1

Marketing Return on Investment (MROI)

Heribert Meffert, Jesko Perrey
Journal:
Marketing Review St. Gallen
Year:
2008
Language:
german
File:
PDF, 2.35 MB
german, 2008
3

Kapital Kunde – mehr Markterfolg durch Customer Lifecycle Management

Peter Breuer, Jesko Perrey
Journal:
Marketing Review St. Gallen
Year:
2011
Language:
german
File:
PDF, 652 KB
german, 2011
4

Erhebungsdesign-Effekte bei der Conjoint-Analyse

Jesko Perrey
Journal:
Marketing: Zeitschrift für Forschung und Praxis
Year:
1996
Language:
german
File:
PDF, 3.14 MB
german, 1996
8

Retail Marketing and Branding (A Definitive Guide to Maximizing ROI) || Segmentation

Perrey, Jesko, Spillecke, Dennis
Year:
2012
Language:
english
File:
PDF, 1.08 MB
english, 2012
12

Retail Marketing and Branding (A Definitive Guide to Maximizing ROI) || POS Marketing

Perrey, Jesko, Spillecke, Dennis
Year:
2012
Language:
english
File:
PDF, 1.59 MB
english, 2012
13

Retail Marketing and Branding (A Definitive Guide to Maximizing ROI) || Front Matter

Perrey, Jesko, Spillecke, Dennis
Year:
2012
Language:
english
File:
PDF, 231 KB
english, 2012
16

Retail Marketing and Branding (A Definitive Guide to Maximizing ROI) || Reach-Cost-Quality

Perrey, Jesko, Spillecke, Dennis
Year:
2012
Language:
english
File:
PDF, 742 KB
english, 2012
18

Retail Marketing and Branding (A Definitive Guide to Maximizing ROI) || Smart Sourcing

Perrey, Jesko, Spillecke, Dennis
Year:
2012
Language:
english
File:
PDF, 1.33 MB
english, 2012
22

Retail Marketing and Branding (A Definitive Guide to Maximizing ROI) || Contributors

Perrey, Jesko, Spillecke, Dennis
Year:
2012
Language:
english
File:
PDF, 167 KB
english, 2012
23

Retail Marketing and Branding (A Definitive Guide to Maximizing ROI) || Index

Perrey, Jesko, Spillecke, Dennis
Year:
2012
Language:
english
File:
PDF, 113 KB
english, 2012